All Out in Russia

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Key facts about the campaign

400,000 signatures

For the past 2 years, more than 400,000 All Out members from every country in the world have called for an end to the anti-gay laws in Russia.

Protests in 21 countries, 34 cities

Thousands of All Out members joined a Global Speak Out on the eve of the G20 Summit in September 2013 to push world leaders to speak out against Russia's anti-gay law. Key world leaders joined in, from British Prime Minister David Cameron to US President Barack Obama.

International Olympic Committee

More than 50 Swiss All Out members delivered the biggest petition ever received by the IOC with 300,000 signatures in August 2013. As a result, for the first time in its history, the IOC publicly stated that the Olympic charter also prohibits discrimination based on sexual orientation. After further All Out campaigning, the committee also said it was open to adding a clause of non-discrimination to its Olympic host bid process.

Principle 6

In partnership with Athlete Ally, more than 50 Olympians have joined the Principle 6 campaign to speak out against anti-gay discrimination in sports before the 2014 Winter Olympics in Sochi. All Out members can show support around the world by buying Principle 6 gear created by American Apparel.

Olympic sponsors

More than 150,000 All Out members emailed Coca-Cola's CEO urging the company to denounce the anti-gay laws in October 2013, followed by a massive day of action in front of Olympic sponsor McDonald’s locations worldwide. Three Olympic national sponsors spoke out to denounce the anti-gay law.


In solidarity with Russian partners, All Out members built a global outcry 3 years in the making. Just before the Sochi Olympic Games’ Opening Ceremony, All Out had already been mentioned in 13,000 articles in multiple languages. The #LoveAlwaysWins video, depicting what could happen in Sochi for a lesbian Olympian, went viral and received over 1.5 million views on YouTube since its launch in November 2013. 


Timeline of All Out's work in Russia

May-June 2011: The crackdown starts
Peaceful marchers at Moscow Pride are attacked and arrested - in response, the Mayor upholds a ban on Pride. All Out launches our first campaign on Russia, aiming to get President Medvedev to take action. A few weeks later, gay rights activists are also arrested in St. Petersburg for attempting to hold a peaceful demonstration. The crackdown starts building up.

November 2011: We will not be silenced
Policymakers in St. Petersburg propose a local ban on "propaganda of nontraditional sexual relationships" - the "gay gag rule". At this point, five other regions in Russia have already approved similar legislation. Working with activists in Russia, All Out launches a campaign to drive global attention to the law in order to send lawmakers in St. Petersburg a powerful message: we will not be silenced!

February 2012: "St. Petersburg: don't go there"
The "gay gag rule" advances in St. Petersburg. Knowing that the governor wants to make the city a major tourist destination, more than 101,320 All Out members ask their friends and families to not visit St. Petersburg, creating an international storm of bad publicity. Around the globe, 3,521 members also call their foreign ministers and ask them to denounce the law. In Moscow, feminist punk group Pussy Riot performs a musical protest against the government's crackdown on human rights.

Click here to see the complete timeline