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Target: Turning hate into love

When retail giant Target introduced a trans-friendly bathroom policy in their stores, they faced a massive wave of hate.

#BoycottTarget became a trending hashtag, accompanied by hateful tweets comparing trans people to pedophiles, sexual predators, and even animals.

So we launched a campaign where we literally turned hate into love!

Our supporters pledged to make a donation every time someone used the hashtag #BoycottTarget. This way, every hateful message ended up fuelling the fight for LGBT+ rights!

 

Feeling inspired? Join our ranks as an Equality Champion and help All Out continue to fight for love and equality. 

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