#BoycottTarget became a trending hashtag, accompanied by hateful tweets comparing trans people to pedophiles, sexual predators, and even animals.
So we launched a campaign where we literally turned hate into love!
Our supporters pledged to make a donation every time someone used the hashtag #BoycottTarget. This way, every hateful message ended up fuelling the fight for LGBT+ rights!
Feeling inspired? Join our ranks as an Equality Champion and help All Out continue to fight for love and equality.